Focus on TUSD - March 2007

Kindergarten Open House Promotion
The kindergarten recruitment campaign by the Communications & Media Relations Department this month featured 10 billboards, TUSD bus signs, school banners at each elementary school, the TUSD Web site, and TV ads on six channels, including the Spanish language KHHR station. Viewers were urged to contact neighborhood TUSD schools for the dates and times of school tours, activities and registration.

Materials went out Feb. 12, television spots ran Feb. 19 to March 4. Ninety-two 30-second spots targeted a female audience.

KGUN-TV also donated five public service anouncements that aired during the Academy Awards program on Feb. 25.

Borman kindergarten teacher Marci Mohr and her kindergarten class were featured in this promotion. Mohr also appeared in the "Save the Beans" video in the Tips from Teachers campaign.

TV Ads
Ad #1
Teacher and other students ease the anxieties of the parent and her son
Ad #2
Montage of Kindergarten activities

Great Reasons for Choosing TUSD:

1. Nationally-recognized music and arts program
   Opening Minds through the Arts offers exceptional opportunities at many schools.
2. Technology tools
   Computers and instructional technology engage students and prepare them for the future.
3. Certified Teachers
   Teaching staff meet all State teaching standards and attend ongoing professional development.
4. Comprehensive health services
   Screenings, referrals, assessments and support help keep children healthy.
5. Extensive bus transportation
   Qualifying students are transported to school and then safely returned home after school.
6. After-school programs
   Varied opportunities expand students' interests and abilities in a supervised setting.
7. Athletic opportunities
   Wide-ranging interscholastic and intramural programs promote teamwork and keep students engaged.
8. Breakfasts and lunches
   Nutritious meals focus on keeping students healthy and energized.
9. Counseling services
   Professional staff meet student needs in and away from the classroom.
10. Proven academic success
    Standardized state test results show high student achievement.

Using a label, schools customized the posters and brochures by adding information promoting their open houses in the empty box that was provided.

TUSD - Proud Supporter of Small Classes

Unless otherwise noted, all photos in the March issue by Jes Ruvalcaba of Communications & Media Relations.

The deadline to submit material for the April Focus is Friday, April 6. The Focus will be published Friday, April 13. Email submissions to Chyrl Hill Lander or Sharon Dunham in the Communications & Media Relations Department or use the Focus Online Submission Form.