Mission View Receives Books Through Coca-Cola/RIF Literacy Program

Contact: Estella Zavala or Toni Córdova, 225-6437
Posted on: October 31, 2002

Mission View Elementary School, 2600 S. Eighth Ave., will be presented with over 100 new books through a nationwide literacy program sponsored by Coca-Cola Bottling Company and Reading Is Fundamental at a presentation set for 1:45 p.m. Nov. 1 in the school's cafeteria.

The donation is made possible by Coca-Cola's Classroom Library Collections program, which will place 10,000 new book collections in disadvantaged schools and communities where volunteers for Reading Is Fundamental, also known as RIF, conduct programs. Local Coca-Cola representatives will be at the school at 1 p.m. to read to students in their classrooms before the presentation begins.
Each classroom set includes about 40 books that will be available for check out to students in kindergarten through third-grade. In addition, accompanying materials will encourage parent involvement and activities that emphasize the fun of reading.

In 2001, as part of an ongoing commitment to youth development, the Coca-Cola Company provided a three-year $18 million grant to RIF. This grant, the largest single corporate contribution in RIF's history, is being used to share the power of reading with millions of children across the country through a variety of initiatives, including the Classroom Library Collections program.

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